Google keeps updating their algorithms. Whether it is their way of scoring websites and changing all the top listings, Google strives to provide better content for users.
Recently, Google has updated their scoring method when it comes to Google Speed Score. You might have noticed this already if your website was affected. You may have seen a drop in your score.
Compared to the previous Page Speed Optimization Score, the new scoring method is a little bit less forgiving. In case your score became lower, then it means you have to to do something to stand out from your competitors. At most, everyone has seen their scores drop.
What does this mean?
When it comes to content marketing, it means new horizons, new scoring method, new opportunities.
But what is the Google Speed Score?
The Google Speed Score is a set of new measurements. Google has intentionally made it punishing and strict so you and thousands of other marketers will wake up to the reality of what consumers want. However, if you do it right and leverage this, your brand will benefit greatly.
When it comes to the highest performing companies throughout the world, ten of these in the e-commerce world have a 35% performance score. As such it is an excellent opportunity to refocus strategies and rebuild sites to go back to Google’s top rankings.
If you try to check your Google PageSpeed Report, you will find a colour-coded speed score that often appears on the top left-hand corner. From 0 to 100, Google will measure your website’s speed. If the colour shown is green, it means it is good. On the other hand, orange signifies that you have to get to work to improve your site. Lastly, if it’s red, you have to put in the effort to make your website faster!
With how Google focuses on user experience, you might find yourself having a low-speed score. Nowadays, more and more users demand a fast page load be it in the mobile or desktop.
What can you do?
First things first, check your website. Remove all the elements that you don’t need while optimizing all the ones that you need.
Revisit your performance budget. Check your website’s metric limits and stick to it. If you have a performance budget of around 2 MB per image, don’t try to put 10 MB of images.
During these times, it is essential that you analyze your website and create some goals. Start with setting achievable goals than making those more demanding. With a tighter budget, your site will load faster.
And with a faster website, the better the user experience. Aim for that green Google Speed Score.
After checking your Google Speed Score, make achievable goals and focus on putting your website on a diet. Diet in the sense of achieving that tighter budget for faster loading time and better Google Speed Score.
Always makes sure to:
Create a performance budget
- Track it
- Stick to it
- Increase your efficiency
- Improve your speed
Don’t stop learning and improving.