Digital Marketing is all about marketing your business online by using a digital medium. So, today we talk about some main components of digital marketing which help us to market our business.
The main components of Digital Marketing are:
- CONTENT MARKETING
Content Marketing is all about creating and sharing of online materials Like blogs, articles, video etc that does not explicitly promote a brand or business but is intended to stimulate interest in its products or services.
- SEARCH ENGINE OPTIMIZATION
Search Engine optimisation or Seo is a technique which we used to rank our website on top of Google search result page for some particular keywords. SEO is a major part of digital marketing and it’s a long-term investment. The higher you place in search engine rankings the better chance you have of getting traffic and click to your website.
- PAY PER CLICK
PPC is an advertising model which is used to direct traffic to your website and you have to pay some amount to the publisher when your ad is clicked. It’s a great way to drive traffic to a new website but at the end of the day, it’s cost you money to get some traffic.
- SOCIAL MEDIA
Social media marketing refers to the process of gaining traffic or attention through social media sites. It’s also a great way to drive traffic free of cost by sharing your post on different groups of different social media sites.
- WEBSITE DESIGN & DEVELOPMENT
The design and development of a website have a huge impact on the UX for your visitors. A website is a face of your company. A person saw your website first after clicking on your ad and make his views regarding your company. So, take care of the user experience its help you to grow your ranking on search engines also.
- AFFILIATES MARKETING
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
- CONVERSION RATE OPTIMIZATION
CRO is a system which we used to increase the percentage of visitors to our website that converts into customers. CRO help the user to get better ROI.
- EMAIL MARKETING
Email marketing is the act of sending a commercial message, typically to a group of people, using email. It’s a cost-effective way to generate new leads and also help us to stay connected with our previous customers.